September 17, 2025Communication StudiesOpen Access

“Elements don’t mix!”: Unearthing Racial Scripts and a Rhetorical Economy of Whiteness in Disney and Pixar’s Elemental

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Rhetorical analysis reveals how Elemental promotes racial exclusivity and economic inequality, highlighting concerns about diversity and inclusion.

Elemental constructs racial scripts that support a system of exclusivity based on whiteness and economic opportunity.
The film's narrative logic perpetuates post-racialism, masking systemic racial oppression in favor of focusing on individual bias.
Cultural difference is framed as valuable only under the conditions established by whiteness, reinforcing economic hierarchies.
The film invites anti-immigration and anti-DEI sentiments by presenting racial difference as a threat to societal safety.

Cramer et al. (2025) studied this question.

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September 17, 2025Communication StudiesOpen Access

View Full Paper

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Authors

Rhetorical analysis reveals how Elemental promotes racial exclusivity and economic inequality, highlighting concerns about diversity and inclusion.

Elemental constructs racial scripts that support a system of exclusivity based on whiteness and economic opportunity.
The film's narrative logic perpetuates post-racialism, masking systemic racial oppression in favor of focusing on individual bias.
Cultural difference is framed as valuable only under the conditions established by whiteness, reinforcing economic hierarchies.
The film invites anti-immigration and anti-DEI sentiments by presenting racial difference as a threat to societal safety.

Cramer et al. (2025) studied this question.

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