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September 17, 2025Problems and Perspectives in ManagementOpen Access

The effects of search breadth and search depth on the product innovation of young firms: Evidence from Thai manufacturing industry

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Authors

PTPhakpoom TippakoonHJHaiyue Jiang

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Overview

Research identifies how search breadth and depth affect product innovation in young firms, suggesting key strategies.

Key Points

  • Search breadth positively influences product innovation in young firms, enhancing their competitive edge.
  • Search depth has a significant negative impact on product innovation, indicating potential drawbacks of deeper searches.
  • The analysis utilized Negative Binomial Regression to address specific data characteristics and ensure robust results.
  • Findings underscore the importance of strategic search breadth for fostering innovation in new manufacturing enterprises.

Cite This Study

Tippakoon et al. (2025) studied this question.

synapsesocial.com/papers/68d4606031b076d99fa60409https://doi.org/10.21511/ppm.23(3).2025.39
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