Consumer Perception and Engagement with Digital Marketing in Pune City

This study examines customer perceptions and participation with digital marketing tactics in Pune, India. The study looks at how consumers view the efficacy, trustworthiness, and relevance of several digital marketing channels, such as social media, email marketing, search engine ads, and influencer advertising. Structured surveys were delivered to 200 customers from various demographic backgrounds in Pune. The findings show that social media marketing and influencer endorsements have the highest engagement rates, while worries about privacy and information overload remain significant hurdles to trust. Content customisation, brand transparency, and interactive communication all have a significant impact on customer perception. In order to build lasting relationships, the study highlights the necessity for companies to implement consumer-centric digital marketing strategies that prioritize user interaction, authenticity, and data protection. There is also discussion on the implications for marketers and suggestions for further study