The Effect of Tourists' Shopping Experience on Their Loyalty Intention Towards Shopping Malls in Klang Valley, Malaysia

The fundamental aim of this study is to investigate the effect of the tourists' shopping experience on their loyalty to shopping malls in Klang Valley, Malaysia. The existing literature has been precisely experiential to examine the correlation between shopping experience, service and loyalty intention. In this research, the quantitative method has been applied for data collection, and primary data collection instruments have been utilized by online questionnaire data collection methods using Google Forms and were disseminated via social media. 98 responses were gathered and used for further analysis. The methods of data analysis used are descriptive and multiple regression. The results of this investigation demonstrate a significant association between shopping experience and loyalty intention. The findings of the research are discussed from the viewpoint of local and international tourists.