Determinants of Tourist Loyalty: Empirical Insights from Langkawi, Malaysia

The main purpose of this study is to examine the relationship between destination image, food image, and trip quality toward the tourist loyalty in Langkawi, Malaysia. To achieve these goals there are few variables and factors that had been figured out. These variables are destination image, food image, and trip quality. The quantitative research approach was used and 384 respondents that are currently travel in Langkawi; Malaysia were involved in this research. The result revealed that there is a significant effect of destination image, food image, and trip quality toward the tourist’s loyalty whereby tourist’s loyalty was influenced primarily by destination image, followed by food image and trip quality was significantly lower. This study aids tourism industry participants in better understanding the problem and improving their ability to develop and implement more effective promotions that utilize the services and deliver the best possible experience to Langkawi.