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This is a Quantitative Study study.

Research on the impact and implementation strategy of artificial intelligence and digital social media on business model innovation in high-end intelligent manufacturing enterprises

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Analysis reveals AI and digital media drive business model innovation in manufacturing, suggesting strategies to enhance customer experience.

Digital technologies like AI and social media significantly alter operational models in manufacturing enterprises, driving innovation.
Key challenges include data security concerns and high R&D costs, which hinder progress in intelligent transformation.
The analysis spans disconnected application, market competition, social media development, and evolving user needs in manufacturing.
Implementing effective strategies can help mitigate risks and leverage technological advancements for competitive advantage.

Yi Hu (2025) studied this question.

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Analysis reveals AI and digital media drive business model innovation in manufacturing, suggesting strategies to enhance customer experience.