Effect of Green Innovation on Competitive Advantage of Tier-Three Commercial Banks in Kenya

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Green innovation has a strong positive effect on competitive advantage in tier-three banks in Kenya, enhancing their market presence.
The study measured this effect, showing R² = 0.433, β = 0.623, and t = 13.505 with a significant p-value of <0.001.
An ex post facto research design was utilized, sampling 361 employees from 22 tier-three commercial banks in Kenya.
These findings highlight the necessity for policy frameworks supporting environmental innovation to improve competitiveness.

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Research reveals green innovation boosts competitive advantage in tier-three banks, highlighting the need for sustainable practices.

Jebet et al. (2025) studied this question.

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