The art of the graphical abstract—a visual approach to scientific storytelling

In an increasingly competitive research landscape, the graphical abstract has emerged as a vital tool for enhancing visibility and communicating scientific findings. Each element in a graphical abstract helps convey the essence of a research article in the form of a visual story. By distilling complex studies into an engaging and accessible format, these visual guides help readers quickly grasp key insights. Here, we explore the essential components of an effective graphical abstract, covering principles of design, colour theory and text usage. Additionally, we discuss various tools and services available to researchers seeking to create impactful, high‐quality graphical abstracts to enhance the visibility and reach of their work.