Leveraging sportainment for sport’s long-term viability: a multidimensional inquiry through three conceptual frameworks

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Sportainment enhances long-term viability in the sports ecosystem, responding to hyper-commercialization.
The narrative review identifies innovative disruptions impacting traditional sport structures and ethical dimensions.
Drawing on Schumpeter’s creative destruction, the inquiry examines economic, social, and ethical aspects of sport.
The findings propose frameworks for integrating entertainment and finance in sport, highlighting potential authenticity risks.

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This conceptual inquiry reveals how sportainment can enhance long-term viability in sports, suggesting new frameworks for sustainable engagement.

Richelieu et al. (2025) studied this question.

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This conceptual inquiry reveals how sportainment can enhance long-term viability in sports, suggesting new frameworks for sustainable engagement.