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September 18, 2025Review Journal of Multidisciplinary in Social Sciences

The Influence of Price, User Experience, and Service Innovation on the Decision to Use Transjakarta Transportation Modes

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Authors

HHHeru HermawanLHLanggeng Sri Handayani

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Overview

Quantitative analysis reveals price and service innovation positively influence TransJakarta usage, suggesting improvements are needed.

Key Points

  • Price significantly influences usage decisions, promoting the use of TransJakarta transportation options.
  • Service innovation also has a notable positive effect on users' decisions regarding TransJakarta transportation modes.
  • User experience shows a positive but insignificant impact on the decision to use TransJakarta services.
  • The model accounts for 81.2% of usage decisions, indicating a strong relationship between the variables analyzed.

Cite This Study

Hermawan et al. (2025) studied this question.

synapsesocial.com/papers/68d462d231b076d99fa62486https://doi.org/10.59422/rjmss.v2i08.1045
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