Exploring the Application Pathways of AI Virtual Reality Technology in Intangible Cultural Heritage Transmission

With the accelerated progress of globalization and modernization, intangible cultural heritage (ICH) is confronted with severe challenges, such as the disruption of transmission, limited dissemination, and monotonous forms of presentation. Many precious ICH projects are gradually marginalized due to the lack of effective means of protection and dissemination, placing their cultural value and historical memory at risk of being lost. Exploring integration pathways between new technologies and ICH transmission is of great practical and cultural significance. It can not only inject new vitality into ICH and revitalize it in contemporary society, but also promote the protection and development of cultural diversity and strengthen national cultural identity. This paper focuses on the application of AI virtual reality technology in the field of ICH transmission. By analyzing the connotations of intangible cultural heritage in depth, it elaborates on the immersive, interactive, and imaginative features of AI virtual reality technology, and clarifies its value in innovating recording methods, enhancing presentation effects, and broadening dissemination channels. Furthermore, it explores concrete application pathways to provide new perspectives and approaches for ICH transmission, thereby facilitating its sustainable development in modern society.