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September 18, 2025Scientific journal of humanities and social sciences.Open Access

Exploration of China's Game Industry's Overseas Strategy Under The "Belt and Road" Initiative

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CLChong Liu

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Overview

Analysis reveals key factors in the game industry's global expansion through cultural dissemination and soft power.

Key Points

  • Genshin Impact achieved significant success in international markets, enhancing China's cultural soft power.
  • The game's localized operations and global distribution strategies provide a framework for cultural dissemination.
  • Transcultural communication theory underpins the analysis, highlighting strategies to overcome cultural barriers.
  • Focus on community ecosystem construction demonstrates innovative approaches in adapting to international audiences.

Cite This Study

Chong Liu (2025) studied this question.

synapsesocial.com/papers/68d462db31b076d99fa627c1https://doi.org/10.54691/zc9bak83
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  4. 4The Way of Game PV Overcomes Cultural and Market Differences for Cross-Cultural Dissemination: Taking the Game PVs of Genshin Impact as Examples2024
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