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This is a Quantitative Study study.

effect of social media marketing toward purchase intention of domestic tourists at Indigo Bali Seminyak Beach Hotel

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Research reveals social media marketing enhances purchase intention in domestic tourists, suggesting effective online strategies.

Social media marketing significantly influences purchase intention among domestic tourists, enhancing their likelihood to purchase.
Analysis of data from 90 respondents shows a positive correlation between social media engagement and customer interest.
This research utilizes survey methods and simple linear regression to assess the impact of digital marketing strategies.
Finding suggests hospitality businesses should prioritize social media engagement to effectively attract potential customers.

Widhiasih et al. (2025) studied this question.

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