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This is a Quantitative Study study.

The Influence of Financial and Digital Literacy on SMEs Productivity in Indonesia: The Mediating Role of Marketing Intensity

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Analysis of financial literacy and marketing intensity's influence on productivity in Indonesian SMEs, highlighting key findings.

Financial literacy significantly enhances SMEs productivity and marketing intensity, improving overall performance.
Digital literacy also plays a crucial role, positively impacting SMEs productivity and marketing effectiveness.
The study utilized structural equation modeling to analyze data from 232 small and medium-sized enterprises in Indonesia.
Marketing intensity partially mediates the influence of both financial and digital literacy on SMEs productivity, suggesting a need for training.

Sakti et al. (2025) studied this question.

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