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September 19, 2025JeDEM - eJournal of eDemocracy and Open GovernmentOpen Access

Harnessing sentiment analysis for political campaigns: Trends, platforms, and future directions

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KGKapil Gurung

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Overview

Reflection synthesizes insights on voter support through sentiment analysis across social media platforms, highlighting polarization and future metrics.

Key Points

  • Sentiment analysis effectively predicts voter support through social media insights, indicating a shift in engagement strategies.
  • Review identifies six thematic clusters, including platform dynamics and ethical issues surrounding sentiment analysis in campaigns.
  • The reflection proposes a Voter Sentiment Index to standardize and enhance interpretability across various platforms.
  • Key trends include the transition from Twitter-centric models to multi-platform analysis, emphasizing advanced methodologies.

Cite This Study

Kapil Gurung (2025) studied this question.

synapsesocial.com/papers/68d464ff31b076d99fa64a1ehttps://doi.org/10.29379/jedem.v17i3.1069
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