What question did this study set out to answer?

To examine how emotional expression, engagement behaviors, and influence patterns interact across political discussions on social media platforms.

August 15, 2026International Social Science Journal

Affective Expression and Agenda‐Setting in Indian Political Discourse on Social Media

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Authors

PRPradeep Kumar RoyIndian Institute of Management Ahmedabad

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Implication

Observational analysis reveals positive sentiment boosts engagement while elite actors drive agenda-setting on social media, highlighting distinct pathways for emotional amplification.

Key Points

To examine how emotional expression, engagement behaviors, and influence patterns interact across political discussions on social media platforms.
Analyzed N=50,000 tweets from political discussions on X (formerly Twitter) in India.
Applied TextBlob sentiment analysis validated against a transformer-based BERT model alongside Latent Dirichlet Allocation (LDA) for topic modeling.
Evaluated engagement behaviors using Poisson generalized linear models and mapped user influence via mention-based network analysis.
Positively framed tweets were expected to receive approximately 23% more likes than neutral tweets, whereas negatively framed tweets received fewer likes.
Election-related content displayed markedly stronger emotional polarization compared to other political topics.
Network centrality metrics demonstrated that agenda-setting influence was concentrated among a small group of elite actors.

Cite This Study

Pradeep Kumar Roy (2026) studied this question.

synapsesocial.com/papers/6a8019ce75c2e31742c85f55 https://doi.org/10.1111/issj.70062

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Implication

Observational analysis reveals positive sentiment boosts engagement while elite actors drive agenda-setting on social media, highlighting distinct pathways for emotional amplification.

Affective Expression and Agenda‐Setting in Indian Political Discourse on Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Affective Expression and Agenda‐Setting in Indian Political Discourse on Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

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