Examines narrative-audience interaction in Telegram, indicating polarized emotional responses.
Digital social platforms have transformed political discourse into complex socio-technical environments characterized by rapid narrative diffusion, emotional amplification, and large-scale audience interaction. Understanding how sentiment and semantic alignment interact within such environments is important for analyzing polarization and patterns of audience response. This study examines narrative–audience interaction in Telegram political ecosystems using a combination of sentiment analysis, semantic similarity measures, and engagement metrics. Transformer-based language models are applied to quantify relationships between source posts and user-generated comments, enabling joint analysis of affective tone and topical alignment. The results reveal a consistent affective–semantic asymmetry: user responses tend to remain semantically aligned with source narratives while shifting toward more negative sentiment. This pattern indicates that disagreement is predominantly expressed through affective reframing rather than through divergence from the original topic. Further analysis shows systematic differences across ideological groups. Pro-government channels exhibit higher reach and more stable discourse alignment, while pro-opposition channels generate stronger engagement and more pronounced negative sentiment shifts. Neutral channels display intermediate characteristics. These findings demonstrate that online political discourse in Telegram is characterized by stable topical anchoring combined with systematic variation in emotional response.
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Serackis et al. (2026) studied this question.
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