Social Advertising Industry in Contemporary Ukraine: A Sociological Interpretation Attempt

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This analysis explores social advertising's civic mobilization during wartime, suggesting it fosters identity and social order.

Social advertising plays a crucial role in fostering civic identity and social order during wartime, promoting solidarity and cultural resistance.
The analysis highlights that social advertising not only informs but also constructs meanings and addresses social problems, enhancing collective action.
Methodologically, the study combines structural functionalism and symbolic interactionism to examine advertising’s educational, normative, and integrative functions.
Cautions about methodology include that structural functionalism may limit understanding of advertising dynamics while symbolic interactionism could miss broader contexts.

Oleksii Tertyshnyk (2025) studied this question.

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