Booktrailer y literatura juvenil. Una revisión sistemática / Booktrailer and youth literature. A systematic review

Booktrailers are one of the most recent phenomenon in the publishing world, related with book promotion and, therefore, with reading. It´s an audiovisual product that was born in the digital ecosystem, mainly in social media, and that is consumed mostly by young audiences. Due to its recent appearance, there’s not many scientific literature about this topic. Articles that have been already published are more focused on booktrailers as a didactic tool at school than in any other purpose. For that reason, this article aims to analyse cientific literature about booktrailers to fix possible academic tendencies, looking for answers in WOS, SCOPUS, LISA and Dialnetdatabases. Research has identified 59 documents, just since 2016, which proves booktrailer is a recent topic. Booktrailer phenomenon is a brand new format as a reading promotion tool in Spain, so it is even sooner its appearance in academic articles indexed in scientific journals. Despite this fact, this Systematic review allow to find three different approaches to analyze booktrailers: Literary education, reading promotion and publishing marketing.