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September 19, 2025Business Strategy and the Environment

Investigating the Link Between Eco‐Innovation Ambidexterity and Performances in Low‐End Markets. Does Frugal Innovation Matter?

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Authors

SCSebastian Ion CeptureanuECEduard Gabriel CeptureanuGFGiovanna Ferraro

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Overview

This study reveals how eco-innovation ambidexterity influences operational performance in low-end markets, indicating frugal innovation's vital role.

Key Points

  • Eco-innovation ambidexterity positively influences operational performance for SMEs operating in low-end markets.
  • Manufacturing SMEs in Romania showed that frugal innovation orientation strengthens the link between eco-innovation ambidexterity and operational performance.
  • While eco-innovation ambidexterity impacts operational performance, its effect on financial performance remains inconclusive.
  • The study emphasizes eco-innovation as a dynamic capability for resource-constrained small firms, offering managerial insights.

Cite This Study

Ceptureanu et al. (2025) studied this question.

synapsesocial.com/papers/68d466b531b076d99fa65649https://doi.org/10.1002/bse.70212
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Eco‐Innovation as a Predictor of Ambidexterity and Performance in Small‐ and Medium‐Sized Enterprises: An Empirical Study and a New Global Perspective2025 · 2 citations
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  3. 3Managerial Proactiveness, Frugal Innovation and Firm Performance2024 · 9 citations
  4. 4Blazing the trail to circularity: how innovation ecosystems and ambidextrous green innovation drive net-zero based green performance in SMEs2026 · 3 citations
  5. 5The Role of Entrepreneurial Orientation and Entrepreneurial Bricolage on Frugal Innovation and SMEs Sustainable Performance in Emerging Markets2024 · 2 citations