Examines how learning capability and international growth orientation influence performance through frugal innovation in manufacturing firms, indicating strategic pathways for growth.
Key Points
The study aims to explore the relationships between international growth orientation, organizational learning capability, frugal innovation, and organizational performance.
Survey conducted among 342 manufacturing firms in Santa Catarina, Brazil.
Data analyzed using partial least squares structural equation modeling.
Multigroup analysis performed to assess differences between exporting and non-exporting firms.
Frugal innovation mediates the relationship between learning capability and performance.
Both learning capability and frugal innovation mediate the effects of international growth orientation on performance.
Mediation of learning capability is significant only for exporting firms, while frugal innovation shows stronger effects in larger firms.