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September 19, 2025EuroMed Journal of Business

Strategic decision-making in SMEs: examining the influence of marketing managers’ capabilities on firm performance in emerging markets through mediating and moderating mechanisms

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Authors

RSRabah SeddaouiUniversity Ferhat Abbas of SetifCLChouayb LarabiArab Open University

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Implication

Quantitative analysis shows marketing managers' capabilities impact firm performance in SMEs, suggesting strategic planning as a mediator and decision-making as a moderator.

Key Points

  • Direct effects of marketing manager capabilities on firm performance were statistically insignificant, indicating a need for structured strategic planning.
  • Strategic marketing planning positively affected firm performance significantly, highlighting its role in improving outcomes in SMEs.
  • Strategic decision-making moderated the relationship between marketing planning and performance, underlining its importance in decision processes.
  • This study reveals insights into integrating marketing functions in decision-making, crucial for Algerian SMEs in emerging markets.

Cite This Study

Seddaoui et al. (2025) studied this question.

synapsesocial.com/papers/68d466b531b076d99fa6581chttps://doi.org/10.1108/emjb-10-2024-0278
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