This research finds a positive correlation between dissatisfaction and complaint behavior in Generation Z, suggesting important implications for service delivery in tourism.
Key Points
A positive correlation exists between Generation Z's dissatisfaction and their complaint behavior in tourism, enhancing understanding in this area.
The analysis of 231 Generation Z respondents highlights significant relationships for three hypotheses, refining consumer behavior insights.
Using Pearson correlation, the study assesses how digital platforms influence Generation Z's expressions of dissatisfaction and complaints.
The findings emphasize the importance for tourism providers to adapt strategies that engage Generation Z effectively via online communication.