Abstract B016: “Men are supposed to be macho—we don’t talk about stuff like that”: Developing messaging to successfully recruit men to a breast cancer clinical trial

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Health communication efforts aimed at boosting male participation in clinical trials, suggesting effective messaging strategies.

Men represent a significantly underrepresented population in breast cancer clinical trials, indicating urgent need for recruitment strategies.
Understanding motivators and de-motivators is crucial, with personal stories and clear information enhancing men's willingness to participate.
Interactive focus groups helped identify effective messaging, revealing the importance of inclusive language and personal connections in outreach efforts.
Proposed strategies involve creating male-focused resources and using targeted social media to reduce stigma and increase awareness of breast cancer.

Ridley‐Merriweather et al. (2025) studied this question.

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