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This is a Quantitative Study study.

The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category

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Information credibility significantly influences purchase intention, shaping consumer choices in e-commerce.
Findings highlight that although information adoption affects purchase decisions, information usefulness does not directly impact intention.
The study utilized an online survey to gather data from active marketplace users familiar with Somethinc products.
Trustworthy electronic word of mouth is crucial for influencing consumer behavior in digital marketing.

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Quantitative analysis shows that information credibility boosts information usefulness and adoption, influencing purchase intention.

Wardhani et al. (2025) studied this question.

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