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This is a Cross-Sectional Study study.

Role of health consciousness and self-image congruence in shaping user perceptions toward the adoption of mobile health applications

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Cross-sectional analysis reveals health consciousness and self-image congruence affect mobile health application adoption.

Adoption of mobile health applications is significantly influenced by perceived ease of use and perceived usefulness.
Key drivers include self-image congruence and health consciousness, both impacting users' intentions toward mobile health applications.
Using structural equation modeling, relationships were analyzed, identifying key psychological factors shaping mobile health app perceptions.
Findings support tailored strategies for developers to enhance user engagement and health outcomes through mobile health applications.

Farooq et al. (2025) studied this question.

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