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September 21, 2025AHKAM

Analisis Pengaruh Brand Image, Digital Marketing dan Direct Promotion terhadap Keputusan Pembeli

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Authors

HAHaedar AlwiFAFathul Aminudin Aziz

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Overview

Qualitative analysis reveals brand image and direct promotion significantly influence consumer purchase decisions, suggesting strategic marketing integration.

Key Points

  • Brand image effectively fosters consumer trust, impacting purchasing decisions through corporate, user, and product images.
  • Digital marketing enhances brand reach and reputation, affirming quality and shaping consumer brand experiences.
  • Direct promotion creates urgency and personal relevance, significantly accelerating consumer purchase decisions.
  • Strategic integration of digital marketing and direct promotion can provide firms with a competitive advantage and boost consumer loyalty.

Cite This Study

Alwi et al. (2025) studied this question.

synapsesocial.com/papers/68d46ac231b076d99fa681dchttps://doi.org/10.58578/ahkam.v4i3.7443
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