September 21, 2025Universal Library of business and economics.Open Access

The Myth of Precision: Why Branding Needs a Wider Net

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SSSoma Das SarkarCentral Inland Fisheries Research Institute

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Implication

This analysis reveals limitations of precision targeting in branding, suggesting that effective brand building requires a focus on symbolic narratives and emotional resonance.

Key Points

Excessive segmentation in marketing undermines brand coherence and weakens emotional connection.
The study articulates two distinct communication paradigms: instrumental and symbolic, highlighting their differences.
Methodological limits of precision in branding suggest that broader strategies maintain brand vitality over time.
Integration of illustrative case studies underscores that reach and storytelling are critical for long-term brand effectiveness.

Cite This Study

Soma Das Sarkar (2025) studied this question.

synapsesocial.com/papers/68d46cb831b076d99fa68572 https://doi.org/10.70315/uloap.ulbec.2025.0203017

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Implication

This analysis reveals limitations of precision targeting in branding, suggesting that effective brand building requires a focus on symbolic narratives and emotional resonance.

The Myth of Precision: Why Branding Needs a Wider Net

Discussion

Member takes

Implication

Key Points

Cite This Study

The Myth of Precision: Why Branding Needs a Wider Net

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider