Autobiographical Narratives of Entrepreneurship: Happy, Curious and Out to Make a Difference

There is a lively debate among scholars about the definition and dimensions of entrepreneurship. However, the public understanding often differs from that of academics. This investigation explores how ordinary individuals conceptualise entrepreneurship through the lens of their own experiences. In particular, this study obtained autobiographical narratives about both entrepreneurship and risk, and subjected those accounts to impartial analysis using language analysis software. Study 1 ( N = 51) used a within-subjects design, and Study 2 ( N = 130) used a between-subjects design. Across both methodologies, entrepreneurial experiences were marked not only by agentic action and a desire to benefit others but also by a notably positive tone and a sense of curiosity.