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September 21, 2025Journal of Quality Assurance in Hospitality & Tourism

Trust as a Moderator in Translating tourists’ Motivation into Their Revisit Intention in the Context of Wellness Tourism in India

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Authors

ADAjitabh DashInstitute of Management Technology

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Overview

This study shows how trust influences revisit intention in wellness tourism, highlighting motivations and perceptions.

Key Points

  • Trust significantly moderates the relationship between tourist motivations and revisit intentions in wellness tourism.
  • Affective and cognitive trust were found to impact intentions significantly for perceived benefits and subjective norms.
  • The analysis employed PLS-SEM with a sample of 242 foreign tourists, revealing insights on wellness service providers.
  • Cultural exchange had no significant effect, indicating that other motivations are more influential for revisit intentions.

Cite This Study

Ajitabh Dash (2025) studied this question.

synapsesocial.com/papers/68d46cbf31b076d99fa68ad2https://doi.org/10.1080/1528008x.2025.2563348
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Also Consider

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  1. 1Creating tourist citizens: the interplay of wellness motivations, trust, and satisfaction in Thailand's wellness tourism2026
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  4. 4Understanding the Interplay between Wellness Motivation, Engagement, Satisfaction, and Destination Loyalty2024 · 17 citations
  5. 5“Let’s Do This Again!”: Gratification of Transformative Experience in Wellness Tourism2025 · 1 citations