The Future of AI in the Media

This integrative literature review considers the question of whether, and to what degree, the use of artificial intelligence by digital media companies impacts on their perceived reliability, honesty, and trustworthiness. The study includes some aspects of social media and the issue of the creation of “Fake News” and “Deepfakes” – which could not be created without artificial intelligence. There is also a brief examination of Fear of Missing Out, which has links to artificial intelligence, social media, and mainstream media. The study concludes that, if digital media platforms wish to maintain their integrity and trustworthiness, they need to take some action – two possibilities are suggested, although these are neither exhaustive nor exclusive.