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This is a Quantitative Study study (also classified as: Systematic Review).

Digitalization of marketing and digitization of logistics processes in agricultural enterprises as key factors for successful European integration

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Digital marketing tools improve agricultural enterprises' access to EU markets, boosting competitiveness.
The use of CRM systems and Big Data analytics enables personalized marketing strategies in agriculture.
Digital transformation in logistics reduces costs and enhances product traceability, ensuring compliance with EU standards.
Implementing ERP and tracking technologies fosters efficient logistics management, facilitating successful export operations.

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Digital marketing enhances competitiveness and integration in Ukrainian agriculture, indicating a need for strategic transformation.

Тетяна Устік (2025) studied this question.

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