What type of study is this?

This is a Systematic Review study (also classified as: Bibliometric Analysis).

A Systematic Literature Review on Customer Loyalty and Its Relationship to CSR: State of the Art and Future Research Agenda

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Systematic review explores CSR's impact on customer loyalty, indicating emerging patterns and implications.

The review reveals a growing interest in the relationship between corporate social responsibility and customer loyalty over the past two decades, with significant insights emerging.
Analysis of 408 publications highlights China as the major contributor to CSR research, suggesting a global shift in practices under international sustainability standards.
Thematic exploration identifies 'customer loyalty' as a key theme in CSR studies, pointing to the need for further research on areas like consumer behavior and innovation.
This review underscores the potential for CSR to advance sustainable development goals, indicating a promising direction for future research agendas.

Santos et al. (2025) studied this question.

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