Cognition–Paradigm Misalignment in Heritage Conservation: Applying a Correspondence Framework to Traditional Chinese Villages

As heritage cognition evolves, aligning conceptual understanding with conservation strategies becomes essential for effective practice. This study develops the Heritage Cognition–Conservation Paradigm Correspondence Framework, a methodological tool designed to evaluate the alignment between heritage cognition and conservation paradigms. Methodologically, the framework is constructed through document analysis, conceptual classification, and framing co-construction. Building on a critical review of the development trajectory of heritage conservation, it integrates four cognitive phases and three conservation paradigms into a dual-axis matrix, operationalized through six analytical dimensions for heritage cognition and four for conservation paradigms. The framework is subsequently applied through a case study of Traditional Chinese Villages, demonstrating its diagnostic capacity and analytical utility. The case study reveals a significant misalignment: while official discourse reflects pluralistic heritage thinking (within the most advanced, fourth cognitive phase), conservation practice remains rooted in value-based logics and material-based approaches (within the initial paradigms). This misalignment stems from fragmented object recognition, form-focused objectives, and top–down governance structures that marginalize local agency and overlook cultural processes as the heritage nature of those villages. By establishing and operationalizing the correspondence framework, this study provides a transferable tool for diagnosing cognition–practice disjunctions across heritage contexts. Beyond its empirical findings, the study advances a methodological contribution for heritage conservation and advocates a strategic shift toward process-oriented, community-embedded approaches that emphasize cultural continuity, reframed objectives, and participatory governance.