Yogic Leadership Grounded on Patanjali Group of Organizations

Abstract Unhealthy behaviors, and unethical business practices have led to several corporate scams, bankruptcies, and increased workplace illnesses worldwide. Despite being established relatively later than their counterparts, Patanjali Group of Organizations (PGOs) have swiftly ascended to prominence among the top fast-moving consumer and health goods enterprises in just around 16 years. These warrant exploring novel leadership style practiced by PGOs to minimize escalating leadership crisis and workplace illnesses. Based on Yoga principles, cases, and personality traits of the founder and co-founder of PGOs, this study aims to portray the financial growth trend of PGOs and develop a novel framework of yogic leadership as the highest contributing factor behind their notable success. The four intelligences (bodily-kinaesthetic, cognitive, emotional, and spiritual) and wellness are inductively identified determinants of YL after employing a triangulated research approach. This research will aid in developing innovative business models for effective leadership, wellness, and ethical prosperity.