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This is a Quantitative Study study.

September 12, 2025International Journal of Computational and Experimental Science and EngineeringOpen Access

Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia

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Social media marketing significantly shapes consumer purchasing behavior in Malaysia, enhancing engagement and sales.
Key elements like tailored ads and user-generated content heighten consumer trust and drive purchasing decisions.
The study employs user comment analysis across platforms like Facebook and Instagram to gather insights.
Understanding the cultural and demographic factors influencing consumer response can help businesses optimize their marketing strategies.

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Implication

This analysis reveals social media marketing's influence on consumer purchasing behavior in Malaysia, highlighting brand interaction and user-generated content.

Cite This Study

DAN et al. (2024) studied this question.

synapsesocial.com/papers/68d4764731b076d99fa6e085 https://doi.org/10.22399/ijcesen.3737

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Implication

This analysis reveals social media marketing's influence on consumer purchasing behavior in Malaysia, highlighting brand interaction and user-generated content.

Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia

Key Points

Discussion

Implication

Cite This Study

Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia

Key Points

Discussion

Implication

Cite This Study

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