What question did this study set out to answer?

The study aims to examine the effect of social media marketing activities on consumer purchasing decisions.

June 20, 2026Open Access

Impact of Social Media Marketing on Consumer Purchase Decision

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Randomized trial examines how social media marketing influences consumer purchasing decisions, suggesting impactful strategies for brands.

The study aims to examine the effect of social media marketing activities on consumer purchasing decisions.
Analyzed various factors including online advertisements, influencer recommendations, customer reviews, and brand communication.
Focused on consumer responses to social media marketing strategies.
Evaluated the impact of continuous consumer engagement through social media.
Increased product awareness and trust towards brands was observed through effective marketing strategies.
Consumers showed stronger relationships with brands due to interactive social media communications.
Higher engagement led to an increase in repeat purchases from customers.

Mendhe et al. (2026) studied this question.

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Randomized trial examines how social media marketing influences consumer purchasing decisions, suggesting impactful strategies for brands.