Data-Driven Management Using Business Analytics: The Case Study of Data Sets for New Business in Tourism

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Data-driven management enhances tourism ventures through effective use of analytics, ensuring informed decision-making.
A review of data sets—including user-generated content and OTA pricing—reveals diverse strengths and limitations for tourism businesses.
The case study proposes a framework for new tourism startups to optimize market selection, pricing, and product design.
Implementation guidance emphasizes the importance of data pipelines and experimental approaches to adapt in a dynamic market.

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Case study presents a framework for leveraging business analytics to enhance tourism entrepreneurship outcomes.

Aarish Sachdeva (2024) studied this question.

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