Rhetoric That Sees and Rhetoric That Acts: Distinguishing Visual and Digital Rhetoric in the Age of Interfaces

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The study reveals how visual and digital rhetoric form complex constellations of meaning and influence subjectivity.
It articulates a hyperparadox, demonstrating how contemplation and action are connected through bodily experience.
A proposed methodology identifies 'blind spots' in mediated perception and fosters recognition of persuasive modalities.
This research calls for interdisciplinary integration of neurophenomenology and critical algorithmic studies to reshape our understanding of rhetoric.

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This article explores the tension between rhetoric and ontology in contemporary communication, highlighting their interconnectedness.

Halstyan et al. (2024) studied this question.

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