Information Technologies in Business Planning of Tourism Companies: Innovations and Efficiency in the Use of Recreational Resources

This article examines the role of information technologies in business planning of tourism companies, in particular their impact on innovations and the efficiency of the use of recreational resources. The main types of information technologies used in the tourism sector are considered, such as CRM systems, online booking, analytical platforms, mobile applications and others. The advantages and innovations are analyzed, including virtual reality (VR), augmented reality (AR), big data (Big Data) and blockchain. Special attention is paid to optimizing the use of recreational resources and preserving natural and cultural objects using information technologies. Based on examples of successful implementation of IT solutions in different countries, the article offers practical recommendations for tourism companies on the implementation of modern technologies and increasing the efficiency of the use of recreational resources.