The rural revitalization strategy is an important part of promoting the modernization of agriculture and rural areas in the new era. Intangible cultural heritage, as an important carrier of excellent Chinese traditional culture, is of great significance to promoting rural cultural prosperity and diversified economic development. Taking Xuan Paper in Jing County, Anhui Province as an example, this paper systematically discusses the main dilemmas faced by the inheritance of intangible cultural heritage in the context of rural revitalization through field research and case analysis,and puts forward solutions from multiple dimensions such as the introduction of digital technology, industrial integration, policy support, and talent cultivation. The research shows that the inheritance of Xuan Paper intangible cultural heritage faces challenges such as weak market competitiveness, the discontinuity of skills inheritance, insufficient supply of raw materials, and a lack of innovation mechanisms. It is necessary to achieve innovative development through the construction of a digital inheritance system, the promotion of industrial integration and development, the improvement of policy guarantee mechanisms, and the strengthening of the training of inheritors. This study provides theoretical reference and practical paths for the coordinated promotion of intangible cultural heritage inheritance and rural revitalization, and has practical significance for promoting rural cultural revitalization and economic development.
Yuan et al. (Wed,) studied this question.
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