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Strategic Location of Traditional Markets in Medan City

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Economic performance of traditional markets correlates significantly with accessibility and commodity diversity.
Petisah, Pringgan, and Ikan Lama Markets showed the highest scores in economic performance indicators.
A SWOT model revealed strengths in location and social interaction but challenges from modern management and digital competition.
Sustainability strategies recommended include infrastructure modernization and market information digitalization.

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Mixed-methods analysis shows accessibility and commodity diversity impact economic performance in traditional markets, highlighting key challenges.

Panjaitan et al. (2025) studied this question.

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Mixed-methods analysis shows accessibility and commodity diversity impact economic performance in traditional markets, highlighting key challenges.