Strategy for Structuring Traditional Markets in The Department Of Trade and Industry Of Serang City (Case Study Of Karangantu Traditional Market)

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Analysis reports weaknesses in current practices at Karangantu Market, suggesting significant improvements for facilities and governance.

Current strategy for structuring traditional markets is not optimal, leading to poor infrastructure and market environment.
Findings indicate that necessary improvements in governance and facility enhancement can significantly boost Karangantu Market's competitiveness.
Research utilizes SWOT matrix analysis to identify strengths, weaknesses, opportunities, and threats affecting market management.
Recommendations include facility upgrades and better supervision to foster a clean, healthy environment for traders and consumers.

Hudaefah et al. (2025) studied this question.

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