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This is a Quantitative Study study.

September 26, 2025Eduvest - Journal Of Universal StudiesOpen Access

The Influence of Green Marketing Mix, Green Trust, Environmental Value, and Green Knowledge on Attitude-Mediated Repurchase Intention on Eco-Friendly Skincare Products in Indonesia

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Repurchase intention is significantly influenced by green marketing mix elements, indicating a positive relationship to purchase behavior.
Green trust and environmental value are crucial mediators in the path analysis, reinforcing consumer attitudes toward eco-friendly products.
Purposive sampling and explanatory research design led to insights about the influence of green knowledge on consumer behavior.
Findings highlight the importance of strategic green marketing for sustainability in the skincare industry, suggesting adaptive policies for brands.

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Implication

Quantitative analysis reveals green marketing factors significantly affect repurchase intention in Indonesia, suggesting better strategies for skincare brands.

Cite This Study

Ananta et al. (2025) studied this question.

synapsesocial.com/papers/68d6cd5bb1249cec298b324b https://doi.org/10.59188/eduvest.v5i9.51235

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Implication

Quantitative analysis reveals green marketing factors significantly affect repurchase intention in Indonesia, suggesting better strategies for skincare brands.

The Influence of Green Marketing Mix, Green Trust, Environmental Value, and Green Knowledge on Attitude-Mediated Repurchase Intention on Eco-Friendly Skincare Products in Indonesia

Key Points

Discussion

Implication

Cite This Study

The Influence of Green Marketing Mix, Green Trust, Environmental Value, and Green Knowledge on Attitude-Mediated Repurchase Intention on Eco-Friendly Skincare Products in Indonesia

Key Points

Discussion

Implication

Cite This Study

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