Insights reveal retention difficulties in ticket sales during the NBA Lockout, indicating industry challenges.
Two veteran ticket sales executives participated in a discussion about the challenges of ticket sales and the retention process during, and after, the NBA Lockout. The interviews were conducted by Steve McKelvey, an associate professor and graduate program director in the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst and Vice President for Industry Relations of the Sport Marketing Association.
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Ianello et al. (2012) studied this question.
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