Title IX prohibits sex discrimination in any educational program or activity that receives federal funding. Collegiate athletic departments have found themselves under the Title IX microscope and have been feeling the effects of the implementation of this law. This study was performed to determine Title IX's impact on the athletic marketing area within an athletic department. In addition, data comparisons were made between divisions to determine if differences existed in the types of activities or criteria used surrounding the marketing and promotion of women's sport programs. Collegiate sport marketers and athletic administrators can use this information to assist in documenting the need for additional marketing budgetary and personnel support for the women's sport programs ensuring Title IX compliance in this component area.
Barr et al. (Wed,) studied this question.