Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry

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Case study reveals how marketing analytics drives organizational transformation in developing economies, indicating strategic benefits.

The study illustrates how marketing analytics enhances organizational transformation amidst complex industrial challenges.
A descriptive case study on a cement conglomerate in Pakistan highlights major strategies and challenges in implementing marketing analytics.
Interviews with executives revealed critical metrics and remedies that address failures during organizational change processes.
The findings indicate that marketing analytics plays a vital role in aligning business initiatives with social welfare objectives.

Dar et al. (2025) studied this question.

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