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September 24, 2025International Journal of Consumer StudiesOpen Access

E‐Waste Recycling in a Developing Economy: How Knowledge and Anticipated Emotions Shape Consumer Intentions and WOM

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Authors

MSMuhammed SajidKZK.A. ZakkariyaMEMyriam Ertz

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Overview

This study shows how anticipated emotions and e-waste knowledge influence recycling intentions and word of mouth.

Key Points

  • E-waste knowledge increases perceived environmental risk, driving more consumers to recycle.
  • Anticipated emotions such as guilt and pride positively influence recycling intentions and word of mouth.
  • Data from 357 consumers were analyzed using PLS-SEM to reveal insights into recycling behaviors.
  • Enhancing e-waste knowledge and emotional engagement may promote sustainable practices in e-waste management.

Cite This Study

Sajid et al. (2025) studied this question.

synapsesocial.com/papers/68d6d8978b2b6861e4c3ed13https://doi.org/10.1111/ijcs.70124
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