An Examination of The Intention to Dispose of Electronic Waste Within The Framework of The Theory of Planned Behaviour: The Role of Environmental Awareness, Attitude and Subjective Norm

This research investigates the influence of cognitive, emotional, and social factors on individuals' intentions for disposing of electronic waste, a significant global environmental and economic concern. The Theory of Planned Behaviour (TPB), a prevalent framework in social psychology, has been augmented in this research by incorporating environmental awareness as a variable. Data obtained from 396 participants through convenience sampling were analyzed utilizing Structural Equation Modeling. The research findings indicated that the most significant predictor of e-waste disposal intention is subjective norm, succeeded by attitude and environmental awareness. It was determined that environmental awareness substantially and positively affects both behavioral intention and the cultivation of a favorable attitude towards this process. The findings indicate that, alongside individual awareness initiatives, social pressure and norms should be used as strategic instruments to enhance public engagement in e-waste management.