Trends in Public Search Behavior for Otorhinolaryngology: A Two-Decade Analysis

Seda Sezen Göktaş; Levent Ay; Furkan Balaban; Hande Ezerarslan

doi:10.4274/tao.2025.2024-12-13

September 24, 2025Turkish Archives of OtorhinolaryngologyOpen Access

Trends in Public Search Behavior for Otorhinolaryngology: A Two-Decade Analysis

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Key Points

Otorhinolaryngology search behavior has changed significantly over the past two decades, reflecting variations in public health interests.
The analysis utilized google trends data from 2004 to 2024, showcasing regional search patterns in Türkiye.
This observational analysis provides insight into public interest and health seeking behaviors within otorhinolaryngology.
Findings support the need for healthcare adaptation and awareness regarding otorhinolaryngology services in Türkiye.

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Implication

This analysis reveals evolving search behaviors regarding otorhinolaryngology in Türkiye over 20 years, indicating shifting public interests.

Abstract

Google Trends provides data on searches made on Google from a specific region in a specific period. The aim of this study is to determine the focus of interest in otorhinolaryngology in Türkiye between 2004-2024 using this method.

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Göktaş et al. (2025) studied this question.

synapsesocial.com/papers/68d6e14f8b2b6861e4c3fd11 https://doi.org/10.4274/tao.2025.2024-12-13

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Trends in Public Search Behavior for Otorhinolaryngology: A Two-Decade Analysis

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Trends in Public Search Behavior for Otorhinolaryngology: A Two-Decade Analysis

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